She Matters joins forces with Nike

                                                                                                      Empowering female newcomers on their career acceleration

Rotterdam, 19 May 2021 – She Matters is proud to announce our new partnership with Nike! Through this partnership, both parties will join forces to empower female newcomers with future proof skills, mentorship and employment opportunities that will ultimately support their integration into the labour market in the Netherlands.

Women’s Empowerment

The partnership will focus on supporting and growing She Matters’ Lotus Flower Programme (LFP). This 9-week career readiness programme will provide hard and soft skills training to 10 female newcomers and aims to complement their journey with mentorship and employment opportunities. The LFP is already underway in the Netherlands, with ambitions to expand to new territories.

‘We are delighted to partner with Nike – a company that shares our vision in empowering women to create an equal field for all’ said Christina Moreno, Founder of She Matters. ‘Nike is the biggest sport brand in the world, an industry leader who has long understood that staying ahead of the game means innovating through the lens of equal opportunity and gender equality’.

Nike is committed to the vision of bringing inspiration and innovation to every athlete* in the world. Collaborating with She Matters, Nike will bring its expertise in innovation, tech and supply-chain to accelerate the impact and increase the job readiness of the LFP participants.

Diversity and Inclusion

Both parties believe that everyone deserves a fair chance to enter the labour market and are convinced that female newcomers can be a great value in the workforce. Through advocating fair employment practices and equal opportunity, we can create better teams and better organisations.

Applications are now open!

Are you a female newcomer interested in joining our Lotus Flower Programme? Join us! Click on the icon below to learn more, including programme details and minimum requirements.